FINALLY...

...yes, finally, we are being listened to.  It's happening ladies.  We - women of a certain, FABULOUS, age are having our views listened to. 

So it's something slightly different from me today.  It's something where you get a chance to have your say, before I embark on an exciting project with Max Factor.

Max Factor are relaunching their brand and are listening to women over 40 about what OUR needs are from our make up (behind the scenes video here).  In the coming months, I shall be working alongside Max Factor to bring you a personalised approach to how we tackle what, for me, has become a slightly thorny subject.  

Max Factor have discovered that only 17% of women that beauty advertising is aspirational.  And only 8% think beauty advertising represents relatable women and a mere 13% feel brave with their make up choices.

For us to get the answers we want, you're going to have to ask me the questions.  What do YOU want from your make up?  Do you feel that the beauty industry are interested in us at our age? Is there anything in particular, any products or techniques that you would like to know more about?  What sort of look would you most like to answer?   Are you more interested in new products or how to apply them?  Or do you feel that someone else on the market has already sussed exactly what you need?


So I'll go first.  For me, it's confusing.  I find make up counters and the sheer volume of product available, confusing.  Until recently, the last time I had a makeover by someone who knew what they were doing, was for my wedding.  Yes my wedding, which was 15 years ago.  In fact, I still use the blusher that I bought for my wedding.  The.  Shame. 

And even when I've had a makeover, I still haven't learnt how I should use the products and WHAT products work.  Which reminds me - when I say "products", I don't mean an arsenal of them.  For an every day look,  I want to use not very many and I want to use them quickly.  I am happy to spend an extra... ok let's be honest, three minutes or thereabouts - on an evening look.  But I'd rather have fewer products that I regularly use.

I am confident in saying that most of us are hungry for knowledge and WANT to know more but for example, we don't want to learn how to contour within an inch of our lives.  Personally, I am happy to invest in new products but ones that work for me and for my life.

I don't want to look younger, I don't want to look different, I just want to look like the best version of me that I can.  


So over to you...tell me what you want from your make up?  What look do you find most difficult to easily achieve?  What would you like to learn?  Is there a holy grail product that you're looking for?

I am so looking forward to this journey and you are all welcome to join me - championing the beauty of the older woman, embracing the faces that we have earned and making the very most of them. 

And a blog post wouldn't be a blog post without an outfit...last night out for dinner.



Blouse - Boden (gift aw17)
Trousers - Karen Millen (part of paid partnership ss18)
Boots - Zara (current)
Glitter Bag - I Know The Queen (gift aw16)

Really looking forward to hearing your queries, comments and suggestions.  Their new video can be seen here - it's definitely nothing like I've seen from a makeup brand before!  Happy Saturday!

This post was written as part of an ongoing paid partnership with Max Factor.  All editorial content and opinions are my own.